White Label Digital Marketing vs. Reselling.


While both white label digital marketing and marketing reselling involve selling third-party services, the key differences lie in the levels of branding, transparency, client relationship management, customization, and pricing structures. Learn more about white label marketing vs reselling, and which option is best for you.

Differences Between White Label Marketing and Marketing Resellers

The most significant difference lies in branding and transparency. White label services are completely branded under the agency that sells them, with no visible trace of the original service provider. In contrast, reseller services might be more open about the origin of the services being provided.

Client Relationships

In white label digital marketing, the relationship is entirely between the agency and the client. The white label provider remains in the background. With resellers, the client might be aware of, and sometimes even in direct contact with, the actual service provider.

Control and Customization

White label providers often offer more room for customization and control over how services are packaged and delivered, aligning closely with the agency’s own branding and service structure. Resellers may have less flexibility, as they are essentially reselling a pre-packaged service.

Pricing Structure

The pricing model can also differ. White label services are typically purchased at wholesale prices and then marked up when sold to the end client. Resellers may have a fixed price for reselling services, including their margin.

White Label Digital Marketing

White label digital marketing refers to a service or product produced by one company but sold and branded by another company. In the context of digital marketing, it means a company (usually a digital marketing agency) outsources certain marketing services to another company that specializes in these services. These services can include SEO, PPC advertising, social media marketing, content creation, and more. The key aspect of white labeling is that the end client is not aware of the outsourcing; they perceive all services as coming directly from the agency they hired.

Marketing Reseller

A marketing reseller, on the other hand, operates slightly differently. Resellers also partner with service providers to offer various digital marketing services. However, unlike white label services, resellers may be more transparent about their partnerships with other service providers. They “resell” these services to their clients, often adding their own margin to the cost. The clients of a reseller are typically aware that the services are being fulfilled by another company, even though the reseller might handle client communication and project management.

Viable Options for Millions of Businesses

 White label marketing and marketing reselling represent two innovative strategies that have become essential tools for millions of businesses seeking to maintain viability and gain a competitive edge in today’s market.

Both strategies offer scalability, allowing businesses to grow their portfolios and customer base without significant upfront investments. In an era where adaptability and customer-centric services are key, white label marketing and marketing reselling provide businesses with flexible, cost-effective solutions that can be tailored to meet diverse client needs, ultimately driving business growth and success in a competitive marketplace.