As an ever-growing number of enterprises acknowledge the significance of a powerful online presence, embracing digital marketing is now a key pillar of contemporary business practices. In this article, we’ll dive into top 20 digital marketing facts and statistics that underscore the influence of digital marketing on businesses.

  • HubSpot revealed that 70% of marketers vouch for SEO as a more useful tool in sales conversion than PPC advertising.
  • Statista discloses that mobile devices are responsible for over half of the worldwide website traffic.
  • As reported by HubSpot, businesses with active blogs yield 67% more leads than those that do not engage in blogging.
  • eMarketer states that an average individual dedicates more than 7 hours daily to digital media consumption.
  • According to Statista, social media advertising expenditures will reach the $207 billion mark by the end of 2023.
  • Hubspot states that an impressive 93% of online journeys begin with a search engine.
  • As per Hootsuite, Instagram boasts over 1 billion active users, with more than 500 million users engaging with the platform daily.
  • DMA reports that email marketing is a critical ingredient in the marketing mix for over 80% of businesses.
  • Google’s findings reveal that 50% of smartphone users are more inclined toward purchasing from a business that maintains a mobile-responsive website.
  • According to HubSpot, marketers who emphasize blogging are 13 times more likely to witness a positive ROI.

“Human factors are of utmost importance. SEO endeavors should always prioritize human-friendly approaches.”

  • The average individual invests more than 2 hours daily on various social media platforms, as per GlobalWebIndex.
  • MarketingSherpa reports that personalized email campaigns enjoy a 29% enhanced open rate and a 41% increased click-through rate compared to generic campaigns.
  • Google reports that 61% of mobile users are more likely to contact a local business with a mobile-friendly site.
  • Hootsuite states the average social media consumer maintains more than eight social media accounts.
  • HubSpot reveals that businesses that publish more than 16 blog posts each month garner 4.5 times more leads than those publishing four or less monthly posts.
  • Google’s research indicates that 88% of consumers who initiate a local business search on their mobile device are likely to call or visit that business within 24 hours.
  • Email marketing has an average ROI of $42 for every dollar spent, according to DMA.
  • According to Wyzowl, over 85% of businesses have begun integrating video into their marketing strategies.
  • eMarketer shares that 84% of internet users will engage with a branded video on social media platforms.
  • Google reports that 46% of all searches conducted on its platform are for local information.


These figures explain the relevance of digital marketing for businesses across all scopes and sectors. From the strength of SEO and the significance of mobile optimization to the effectiveness of email marketing and the growth of social media advertising, digital marketing is now an indispensable element of contemporary business strategies. Looking toward the future, it’s evident that digital marketing will constantly evolve, with state-of-the-art technologies and methods emerging to cater to the ever-changing needs of consumers and businesses alike.